BACKGROUND

John Sarson worked on Wall Street for more than ten years before starting his own cryptocurrency advisory firm. His interest in crypto emerged in 2016 after he saw bitcoin’s strong performance in a trend-following portfolio. John realized that few of the sophisticated financiers he worked with knew anything about it. John saw it as a disruptive asset class, and committed to learning more about it. Shortly after, he launched his firm Sarson Funds. His team segments the market by bringing traditional finance applications to the crypto universe. Each of the six crypto hedge funds his firm currently manages focuses on a specific underlying sector, such as DeFi or stablecoins.

WHY NAV

High Quality Cryptocurrency Services John explained, “We needed an administrator with an understanding of a new paradigm, and how this balance changes over time. NAV provided that for us. Our typical investors are HNW and ultra HNW Baby Boomers in the U.S. who are lifelong learners, and interested in this asset class. They want a white glove experience, but also want someone else to manage asset selection, safekeeping and operational elements, such as taxes. NAV understands our PPMs better than we do, and they keep us compliant. With NAV, there is never even a small opening for a regulator to disrupt our business model.”

Best-in-Class Crypto-Focused Technology John continued, “NAV offers best-in-class technology from a user experience perspective, and for tracking positions. Part of what makes our clients comfortable is the transparency provided by NAV as a third-party administrator. When there is a big move in crypto, our clients can log in to the portal, see a net asset value and see the value of their account verified by a third party. Automating this through APIs sets NAV apart from its competitors. NAV offers more robust capabilities than its competitors but still charges less. Overall, that’s a win in our eyes.”

Dedicated In-House Cryptocurrency Team He added, “Our service team is fantastic, but it never feels like we’re siloed into one group. It truly feels like we have the entire firm's resources at our disposal. For us, NAV’s willingness to grow as our business model changes over time makes them a lifelong partner.”